Real PC users from four different countries. In actual focus groups, each expressed a very specific want/need/desire for their next PC. So we and Microsoft not only heard them, we surprised them by flying them across the world to personally approve "their" brand new Sony/Dell/HP/Toshiba machine.
Role: ACD/CW. ADs: Tom Zukoski, Matt Gilmour. CW: Andy Ure. GCD: Tim Roper.
ECD: Rob Reilly. Agency: CP+B.