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Real PC users from four different countries. In actual focus groups, each expressed a very specific want/need/desire for their next PC. So we and Microsoft not only heard them, we surprised them by flying them across the world to personally approve "their" brand new Sony/Dell/HP/Toshiba machine.

Role: ACD/CW.  ADs: Tom Zukoski, Matt Gilmour.  CW: Andy Ure. GCD: Tim Roper.
ECD: Rob Reilly. Agency: CP+B.