The Ashland and Lake Stations are two busy train stops near Goose Island's Fulton Street brewery. And with their annual Block Party coming up, we had a little fun with a station domination, including a blind phone number that, if people called, they heard a fun "voicemail message" as those things used to be called back in ye olden times.
(Really, go ahead, call it.)
Chicago's Merchandise Mart is one of the largest commercial spaces on earth. Large enough to once have its own zip code (60654). 4+ million square-feet of retail, wholesale, subway lines, you name it. And Chicago's hometown beer, Goose Island, recently dominated it, with fun "commuter-centric" messaging reminding folks to grab a Goose after work. Or during. But not before. Ideally.
In 2018, Goose Island became the official craft beer of the Chicago White Sox. So we created some in-stadium signage, leveraging both our baseball chops and the pride of Chicago's South Side (with one subtle eff you to the North Side Cubs).