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As the luxury brand with the youngest owner base, INFINITI has been focused on empowering drivers to start their own legacy. So in a time of year known for celebrating age-old holiday traditions—including giant red bows, faux Santas and "blowout sales event!" shrieking in car marketing—we wanted to encourage new traditions. So we partnered with the Arbor Day Foundation to plant 35,000 new trees to celebrate a #NewTradition.