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The 8th year of INFINITI's partnership with the NCAA & "Coaches vs. Cancer" again features real stories of inspiring cancer survivors who love & play basketball: the Hardwood Heroes. To-date, we've raised over $7,000,000 for the charity.
Using relevant March Madness tourney terminology like "Cinderella Story" and "Underdog," we created two TV spots and featured our new team of hoops-playing Heroes, and Hall of Fame coach Bo Ryan, in accompanying social videos. Stories all told quietly, honestly, starkly, in their own words. ROLE: CD/Writer. (CW: Brett Dixon; ADs: Sean Wright, Bryan Denman.)

UNDERDOG :60


CINDERELLA

COACH BO RYAN

DEONDRE
JACQUELYN
KRYSTAL

EMILIO

PAUL

HUNTER


Content from Hardwood Heroes Final Four game, Alamo Dome in San Antonio.
This year’s Hardwood Heroes teams were led by two NCAA® coaching Hall of Famers:
Coach Jim Calhoun and Coach Bo Ryan.Team Calhoun won 27-24, but in this game, there were only winners.





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