about      experience     sports nerd    can I really kick?     oh, hi mark      contact


 


To most, German automobiles have always been the traditional gold standard for luxury performance. But INFINITI’s family of SUVs, offering the performance and technology of a luxury car, with all the features and benefits that families need, defy tradition. And to prove it, we brought our SUVs to the ultimate enemy territory—the exclusive Bilster Berg race track in Bad Driburg, Germany—and invited real Americans to drive them. There, they encountered the perfect fictional foil in legendary German racer, “Konrad Gunther,” the very personification of stodgy, expected German luxury automobile tradition.
In this campaign—directed by Oscar-nominated Craig Gillespie—Konrad basically goes apeshit on INFINITI’s SUVs as "Not for the track!" . . . accidentally becoming the greatest spokesman we could ask for. (ROLE: CD/Writer)