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After selling our client on partnering with Marvel Studios' "Avengers: Infinity War"—the biggest blockbuster release of all time, whose name (duh) just happens to be a homophone with INFINITI—we produced this 1:30 cinema-only spot, a :30 national TV spot. Leveraging the iconic movie score and a real orchestra, and Marvel/Russo Brothers director Anthony Leonardi, we showed how the technology and power of the all-new INFINITI QX50 gives us mere mortals "superpowers," too


 
Mnemonic about said homophone:



Animated social:

Avengers:


Thor:




Black Widow:




Iron Man:



INFINITI US landing page takeover:



A gazillion social posts like these:





We got some non-traditional, but totally nerdy, press coverage, from Comicbook.com to Deadline Hollywood to—for some reason—Yahoo! Sports. Yeah, I dunno either...







We hosted a red carpet premiere, w/ Avengers cast members posing with the QX5. Which wasn't forced/awkward at all:

Paul "Vision" Bettan



Elizabeth "Scarlett Witch" Olse



Winston "M'Baku" Duke



Sebastian "Bucky Barnes" Stan



Benedict "Wong" Wong



And QX50, as "Car"



And finally, the enormous craniums of RDJ & Paul Rudd