After selling our client on partnering with Marvel Studios' "Avengers: Infinity War"—the biggest blockbuster release of all time, whose name (duh) just happens to be a homophone with INFINITI—we produced this 1:30 cinema-only spot, a :30 national TV spot. Leveraging the iconic movie score and a real orchestra, and Marvel/Russo Brothers director Anthony Leonardi, we showed how the technology and power of the all-new INFINITI QX50 gives us mere mortals "superpowers," too
Mnemonic about said homophone:
INFINITI US landing page takeover:
A gazillion social posts like these:
We got some non-traditional, but totally nerdy, press coverage, from Comicbook.com to Deadline Hollywood to—for some reason—Yahoo! Sports. Yeah, I dunno either...
We hosted a red carpet premiere, w/ Avengers cast members posing with the QX5. Which wasn't forced/awkward at all:
Paul "Vision" Bettan
Elizabeth "Scarlett Witch" Olse
Winston "M'Baku" Duke
Sebastian "Bucky Barnes" Stan
Benedict "Wong" Wong
And QX50, as "Car"
And finally, the enormous craniums of RDJ & Paul Rudd