What’s the point of having a luxury car if you’re afraid to use it? For the Winter ‘18 Sales Event, we launched a brand new, not-so-precious global brand direction under the bold theme, LUXURY SHOULD BE LIVED IN. Because, putting it bluntly: the old “rules” of luxury can (expletive deleted) off. Role: CD/writer Agency: CP+B. Director: Adam Hashemi, RESET Content.