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This year, INFINITI is donating a $1,000,000 to the pet charity of top NCAA basketbal coaches: Coaches Versus Cancer, part of the American Cancr Society. So, naturally, legenadry coaches like UNC’s Roy Williams (and a friend) are showing INFINITI a little love in return. Maybe too much love. Role: CD/writer Agency: CP+B. Director: Jacob Rosenberg, Reserve Label.

And it made for great extra social content: