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Last year, Goose Island barged into AB InBev headquarters in NYC and demanded a 2019 Super Bowl spot. And it SO didn’t happen. Which is why this year, to help sell their brand new IPA, Next Coast, around Super Bowl time, they decide to hire a pro. Meet “Duane Hackett”—aka Saturday Night Live star & Chicago native, Alex Moffat—a self-styled SuperBowl "branding expert/guru/ninja” (read: hack) who'll allegedly help Goose blow up. Key word: allegedly.
ROLE: CD. Agency: CPB+.