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Goose Island Beer Co. is a Chicago mainstay. Hence, huge Chicago Bears fans. But when Bears kicker Cody Parkey missed an “easy” 43-yard field goal, knocking the Bears out of the NFL playoffs, and people wanted to murder him, Goose rushed to his defense. How? By boldly challenging the people of Chicago: if you think a 43-yarder is so easy, come prove it.

It went...poorly...for the kickers. But we at CPB+ took on the #FieldGoalChallenge and crushed it. The whole thing got coverage from ESPN SportsCenter, Yahoo, Thrillist, USA Today and more. Even—weirdly—Food & WIne picked it up. (Oh, as did some guy named Jimmy Fallon.) 

Best of all, Goose donated $20k to Parkey’s fave charity: the Lurie Children’s Hospital in Chicago. 


• FIRST, GOOSE THREW DOWN THE GAUNTLET TO CHICAGO COUCH POTATOES:


• THEN WE, AS GOOSE’S AGENCY, TRIED OUR LUCK:


• THEN IT WENT HORRIBLY WRONG IN CHICAGO, AS REPORTED ON ESPN SPORTSCENTER:


• THEN, MORE SPORTS & OTHER NON-AD MEDIA PICKED UP ON THE FUN:









• THEN IT MADE MORE NATL. SHOWS LIKE FALLON (@4:12 mark) & JIM ROME. 




• WE SOMEHOW EVEN MANAGED TO GET THE GHOST OF CHRIS FARLEY TO TRY!