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"Goose Island set out to find a creative partner that can help us translate a 30-year craft brewing legacy into big ideas that are relevant and disruptive. We’re confident CP+B will help us realize our goal of getting America some damn fine beer as we look ahead to our next 30.” - Todd Ahsmann, President, Goose Island Beer Co.

One thing that helped us win the Goose Island biz in early 2018 was this stunt/PR idea: crash the HQ of parent company, Anheuser-Busch InBev, and brazenly demand a 2018 Super Bowl spot...two weeks before the game...when all we had was a half-assed "pitch" and a lame storyboard...oh, and a couple of six packs. We didn't get a yes. But it wasn't quite a no, either. ROLE: CD/Writer.  ECD: Adam Chasnow; CW: Robyn Tenenbaum;
AD: Aaron Fisher.

"Official" PR video:




Stunt Part I:

Stunt part II:





A bunch of “Ad-like objects” I wrote for the new brand look/VI: