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Fact: geese are assholes. So to apologize for the abhorrent behavior of our fellow geese, Goose Island offered up a brand new IPA, Next Coast. These quick, cheap, down & dirty social videos—using found footage of the nearly 20,000,000 Google hits when you search “Goose attack”—were super successful, as the early January Next Coast launch blew up. 
Role: CD/writer Agency: CPB+