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This was the last shoot legendary infomercial pitchman Billy Mays ever did; sadly, he passed away a few weeks after we wrapped. But he brought his trademark energy and volume to this unknown ESPN offering that the clients wanted to sell, sell, sell! And who better to sell than the Atlantic City boardwalk's greatest ever? (R.I.P. Mr. Mays.)
Role: CD/CW. CW: Justin Galvin. AD: Allison Hayes. ECD: Roger Baldacci. Agency: Arnold.