Pairing Geico and ESPN was an unconventional co-branding idea. But there was one hitch: just what the hell does a caveman have to do with fantasy football? That was our challenge with these TV spots & long format web video. Role: CD/CW.
Matthew Berry is the biggest name in fantasy sports. The Geico Caveman is the biggest name in...cavemanning? Made sense to pair them up, too.