Role: ACD/CW. CW: Alex Russell. AD: Mary Rich. ECD: Roger Baldacci. CCO: Pete Favat. Agency: Arnold.
Awards Show Video:
We also added another weapon to the fantasy fanatic's playbook: "Smack Cards." With a choice of different greeting cards (the hanging orangutan is particularly popular) and a wide array of customizable taunts, insults and illustrations, that all-important psychological edge in the battle for league domination was now just a click away. Think "Successories"-meets-Hallmark Cards, but much meaner. Enter the world of Smack Cards.Kelly Awards Entry Video
Finally, ESPN staff writers even embraced our concept and made it part of their weekly content.