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ROLE: CD/CW
CA/AD: Randy Rogers

At Grenadier, we were responsible for Adidas' in-store retail toolkits, meaning all the shelf talkers, wall clings, posters, etc. in Dick's, Sports Authority, et al. for their men's training, football and soccer (er, futbol) products. While retail in-store is usually a category that gets punted...we made sure to keep them interesting/compelling with fun/smart lines and great visuals.